Our Features
"Our platform offers a suite of powerful features designed to optimize your advertising campaigns and maximize ROI. With advanced audience segmentation powered by direct integration with DMP, we ensure precise targeting for the most relevant users across all sources. Our real-time analytics dashboard provides detailed insights into campaign performance, enabling data-driven decisions and adjustments on the fly. Additionally, we offer seamless integration with top DSPs and large publishers, giving you access to premium inventory and scalable ad solutions. Whether you're focused on brand awareness or performance marketing, our platform adapts to meet your specific goals."
Full API integration
Full API Integration, enabling seamless connectivity with your existing systems for real-time data synchronization and campaign management. This integration allows WTA to automate workflows, streamline reporting, and access comprehensive insights without manual intervention. With full API integration, we are connected to DSPs, analytics tools, and other third-party platforms, ensuring a smooth flow of data across all channels. This not only saves time but also enhances campaign efficiency by enabling instant adjustments and optimizations, all while maintaining complete control over your advertising efforts."
Merged audience
Merged Audience feature combines multiple data sources to create highly refined audience segments for superior targeting. By integrating insights from DSPs, DMPs, and other third-party data partners, we build comprehensive user profiles that allow advertisers to reach the right people at the right time. This powerful feature enables cross-platform targeting, ensuring a unified strategy across different channels while optimizing for performance. The result is more precise, relevant, and scalable campaigns that drive higher engagement and conversion rates."
Smart Budgeting
Smart Budgeting feature optimizes ad spend by intelligently allocating your budget based on real-time performance data. It automatically identifies high-performing channels and audience segments, ensuring resources are directed where they’ll deliver the best results. This feature maximizes ROI, minimizes waste, and keeps campaigns running efficiently, allowing advertisers to achieve more with their investment."
Ads design templates
Ad Design Template feature provides customizable, ready-to-use templates that make creating visually compelling ads quick and easy. Designed to meet industry best practices, these templates are optimized for performance across various platforms and formats. With flexible design options, advertisers can tailor their creatives to align with their brand while ensuring consistency and high engagement."
Efficient analytics
Efficient Analytics feature delivers comprehensive, real-time insights into campaign performance, enabling you to make data-driven decisions quickly. With user-friendly dashboards and detailed reporting, you can track KPIs, monitor audience behaviour, and identify trends across multiple channels. This streamlined approach to analytics ensures you stay on top of campaign progress, optimize strategies on the fly, and maximize ROI with minimal effort."
Digest e-mails
The Digest Email feature provides a concise, automated summary of your campaign performance, delivered straight to your inbox. These regular updates highlight key metrics, trends, and insights, keeping you informed without the need to log into the platform. It’s the perfect way to stay on top of your campaigns and make informed decisions, all from a glance at your email."